Client press release: OKS Win Gold at Prestigious Contact Centre World Awards
Posted: January 16, 2012 Filed under: Contact Centres, marketing | Tags: brand, call centre, contact centre, direct marketing, marketing, outsourcing, partnerships Leave a comment »OKS were awarded gold as first in the world for Best Outbound Campaign at the prestigious Contact Centre World Awards global event in Las Vegas
Leader in the South African telemarketing call centre industry, O’Keeffe and Swartz (OKS), returned home triumphant from the Contact Centre World Awards in Las Vegas where they were chosen as best in the world in the category Best Outbound Campaign.
“We are delighted to be awarded gold and ranked number one in the world for the Best Outbound Campaign 2011 category,” says head of marketing, innovation and new business at OKS, Michelle Finch who was in Las Vegas for the event.
“The success of these campaigns is attributed to the passion and dedication of our employees and we are proud to be seen as leaders in a competitive environment and to represent South Africa on the global stage,’ says Finch.
Finch explains that as a finalist in the first online round, OKS was invited to the Contact Centre World EMEA Region 2011 awards in London, where they received gold and bronze for their two submissions in the Best Outbound Campaign category.
“As winners of the second stage, we went on to present at the Contact Centre World Awards in Las Vegas where regional finalists from around the globe competed. To receive gold at this level has made us exceptionally proud of the team and the professional service that we provide our clients,” says Finch.
“In addition, each entrant in these awards receives an official ranking which shows OKS’s world class best practice and professionalism when attracting new talent to the company, customers and other stakeholders,” explains Finch.
An entrant’s submission must convince a judging panel of their peers in the contact centre industry, that they are the best in their field.
The winning submission, an Insurance Accident Protection Plan Upgrade on behalf of a key banking client, needed to demonstrate creativity, results and contact centre integration in their campaign using outbound communication tools such as telephone or direct email and / or SMS technology.
“The decision to submit this campaign was based on the outstanding results achieved in sales performance and quality. The entry exceeded sales targets by 27% with a staggering 99% of sales converted to paying policies with the first debit collected,” concludes Finch.
